Marketing Agritourism in Montana: Stories from the Field
November 21st, 2025
Marketing isn’t optional — it’s how people find you, trust you, and remember you. But in agritourism, it’s also personal: you’re not just promoting an event, you’re inviting people into your place and your story. This plenary brings together a diverse panel of voices to share strategies, lessons, and tools for reaching the right audiences. Erin Austin, Director of Community Partners and Sales at Abundant Montana, draws on years of experience in farming, education, and statewide food systems work. Jackson Stewart, storyteller and retreat host at B Bar Ranch, connects hospitality and agriculture through immersive guest experiences rooted in the rhythms of ranch life. And Seth and Jennie Becker, of Stick Leg Ranch in Valier, bring firsthand perspective on building a direct-to-consumer beef business and welcoming visitors to their family ranch. Together, they’ll explore marketing that is authentic, doable, and true to the people behind the gate. Expect real-world stories, practical takeaways, and encouragement for creating connections that last.
What We Stand By
Healthier Soil
We build living soil through rotational grazing and natural fertilization. Healthy soil grows nutrient-dense plants, which feed healthier animals and produce better meat for your family.
Healthier Plants
Our cattle and pigs rotate through pastures, allowing plants to recover and roots to grow deep. This natural approach reduces erosion, eliminates chemical needs, and captures nutrients in the soil.
Heatlhier Animals
Healthy animals raised on pasture need minimal intervention. We boost immunity through quality forage, mineral supplementation, and rotational grazing—letting nature do what it does best.